RRevelPost

Product Launch Invitations

A product launch demands an invitation that signals arrival, not just an event. The tone walks a careful line between celebration and business—you're marking a milestone while inviting people to witness something new.

Starts from: “You're launching a sustainable skincare line at a design studio in Brooklyn next month, 6 PM, and want an invitation that feels premium but approachable.” — edit anything once it’s designed.

Three directions — different wording, different design

MS

The makers of Meridian Skincare request the pleasure of your company at the introduction of

You are cordially invited to witness the unveiling of something new.

rising sun

Thursday, April 17
6:00 PM

Meridian Design Studio
487 Franklin Street, Brooklyn, New York 11222

Business Casual

RSVP by April 10 at revelpost.com/meridianskincare or reply to this invitation

Light refreshments and live product demonstrations

Formal · Deco Gild
MS

Join us for the official launch of

Something new is coming. You're invited to see it first.

rising sun

Thursday, April 17
6:00 PM

Meridian Design Studio
487 Franklin Street, Brooklyn, New York 11222

Business Casual

RSVP by April 10 at revelpost.com/meridianskincare or reply to this invitation

Light refreshments and live product demonstrations

Modern · Atelier Minimal
MS

You're invited to the launch of

We made something we're genuinely proud of. Come celebrate it with us.

rising sun

Thursday, April 17
6:00 PM

Meridian Design Studio
487 Franklin Street, Brooklyn, New York 11222

Business Casual

RSVP by April 10 at revelpost.com/meridianskincare or reply to this invitation

Light refreshments and live product demonstrations

Playful · Botanical Editorial

Wording examples

Product Launch invitation wording

Formal

their new collection of botanical remedies, carefully formulated to restore and refine.

An evening of innovation and intention

Thursday, the seventeenth of April

at half past six o'clock

Meridian Design Studio

487 Franklin Street, Brooklyn

Modern

Meridian Skincare—a new approach to beauty that starts with clean, purposeful ingredients.

Thursday, April 17 at 6 PM

Meridian Design Studio, 487 Franklin Street, Brooklyn

See the collection, meet the makers, taste what's next.

Business casual. RSVP by April 10.

Playful

Meridian Skincare—a line of botanical skincare that actually works.

Thursday, April 17, 6 PM | Meridian Design Studio

487 Franklin Street, Brooklyn

Live demos, a toast, and the chance to get your hands on it first.

Business casual. Light bites. RSVP to revelpost.com/meridianskincare

Good to know

How should I word a product launch invitation for B2B guests versus media?

The tone stays confident in both cases, but the emphasis shifts. For stakeholders and partners, lead with the business impact and your vision. For press and influencers, emphasize the story—what makes this product different, why now, what you've learned. RevelPost lets you send custom RSVP questions to different guest segments, so you can ask press for outlet affiliation while asking partners about their guest count, all from one invitation.

What details matter most on a product launch invitation?

Time, venue, and a clear call-to-action (RSVP deadline) are non-negotiable. Add a single sentence that captures what makes your product different—not the full pitch, just the hook. Consider including whether guests can expect product sampling, a presentation, or hands-on demos. RevelPost's verified details feature ensures your venue address and RSVP link stay accurate, and automated reminders help attendees actually show up.

Make it yours in one sentence.

Every example above regenerates as your event — your names, your venue, your date, verified.

Start with this occasion →