Lead with the surprise — and the secret
The first thing a guest should see is that this is a surprise and that discretion matters, because a single stray text can ruin months of planning. Open with 'Shhh — it's a surprise' and repeat the reminder near the RSVP ('and not a word to Maya'). Naming who's in on it and who isn't removes any ambiguity about how careful to be.
Give an arrive-by time, not just a start time
The most important line on a surprise invitation is when to arrive, and it should be stated as a hard deadline: 'Please arrive by 6:45 — Maya walks in at 7:00 sharp.' The gap gives you a buffer to park cars, hide, and quiet everyone down. Bury the arrive-by time and you'll have guests strolling in mid-surprise; lead with it and everyone's in place.
Say how the surprise will actually happen
A quick logistics note turns nervous guests into confident co-conspirators: where to park so the guest of honor doesn't spot familiar cars, which door to use, and what the plan is at the reveal ('lights off until we hear them at the door'). Point the RSVP at the accomplice, not the guest of honor, and give that person's number so replies never land in the wrong inbox.